Line is slowly gobbling up marketshare across the globe.
The Line messaging app that spent last year pushing beyond its home market of Japan has inked a deal aiming to bolster its presence in markets in Latin America. Today it’s announcing a partnership with telecoms giant Telefónica focused on building traction via exclusivity on the lower cost Firefox OS (FFOS) platform.
The partnership gives Telefónica subscribers exclusive access to the Line app across what is described as “key Telefónica Firefox OS markets”, including Venezuela, Peru, Colombia, Uruguay, Brasil and Mexico. The deal also includes Spain. The pair said additional markets will be announced “shortly”.
This could be a big win for Line — if FFOS takes off. Telefónica has 320 million global subscribers using its network infrastructure, including a significant presence in the LatAm region where Line believes its cuddly cartoon messaging style, which features a range of cute sticker characters and games, can find a Hispanic home from home.
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I am a Sr. Cloud Solutions Architect for Red Hat.